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Navigating the U.S. Market

A Guide for Canadian Exporters and Investors

Navigating the U.S. Market

Navigating the U.S. Market is designed to help Canadian companies learn about the U.S marketplace and how they can do business there.

If you’ve never operated abroad but believe your company could do well in other countries, this guide can help you decide whether the United States would be the best place to seek your first export sale.

If you’re already doing business abroad and see our southern neighbour as a source of new opportunities, the guide will help you open up the world’s largest, richest and most varied market.

This guide covers:

  • Canada/U.S. trade relationships, and the role of NAFTA
  • 11 distinct markets within the U.S.
  • 7 key sector opportunities
  • Breaking into the market
  • Pros and cons of investing
  • Protecting your assets
  • Getting the financing you need
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