We want to support more companies operating in sectors and markets that offer the best prospects for net new, long-term and sustainable growth that will improve Canada’s future trade competitiveness.
cleantech companies served, facilitating
$6.3 billion of business
in business facilitated in emerging markets
Sector and market priorities
In developing our 2030 Strategy, we evaluated the emerging sectors and high-growth markets with the strongest economic potential for Canadian businesses—looking for what we could do to help reinforce and accelerate Canada’s future trade competitiveness.
Tops among them were agri-food, clean technologies (cleantech), advanced manufacturing and digital industries, as well as resource-based industries developing innovative, highly sought-after solutions. High-growth markets include China, India and Southeast Asian countries, where a developing middle-class presents unprecedented opportunity for Canadian exporters.
In 2021, we started thinking about where we could catalyze net new growth for Canada. We made the decision to invest heavily in the high-growth potential subset of medium-sized companies, those that are proactively seeking international opportunities as part of their growth agenda.
To accelerate their growth, we plan to offer market intelligence, business advice, connections to potential international partners and financial products, which we will deliver through a high-touch model. Learn more about our short-, medium- and long-term strategies for these companies.