Joseph Cooke is the President of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, Japan, South Korea and Southeast Asia. As President, Joseph is a driving force behind WPIC’s global business development, strategic planning, and deployment of cross-border projects that enable organizations from around the world to achieve their targets in APAC markets. Having lived in and operated in Asia for close to two decades, his key areas of expertise include e-commerce, analytics, data scraping, website development and deployment, legal setup, licensing, ICP registration, and more.