Appointed Senior Vice-President, Channels and Marketing, in March 2021, Julie Pottier’s mandate is at the core of how EDC serves Canadian companies as they grow their business internationally. From identifying opportunities to better meet the needs of customers to overseeing EDC’s portfolio of Canadian exporters, her responsibilities also include elevating awareness of EDC by engaging with customers, banks and partners to facilitate trade-related business opportunities. She is responsible for the sales force located across Canada, the partner channel, answering customer knowledge pain points and finding solutions to their challenges, and marketing. The Channels and Marketing team has played a vital role in supporting our customers and partners throughout the COVID-19 pandemic and is committed to continuing to support while Canada is on the journey towards economic recovery.
Since joining EDC in 1992, Ms. Pottier has held a variety of leadership positions at EDC, and has acquired a wealth of experience, including playing a key role in a major system transformation as well as leading and managing EDC’s business development team in Canada. She has also served as Regional Underwriting Director leading a team of underwriters responsible for providing insurance, bonding and financing solutions to Quebec customers and has previously led teams in credit insurance and negotiated strategic alliances.