Diversifying your market, one step at a time

Learn how diversifying into multiple markets is key to business success, and learn how to choose the best markets and entry strategies for your company.

The 2008 downturn of the U.S. economy taught Canadian exporters an important lesson: putting all your eggs into one market puts your business at risk.

In fact, many experts now consider diversifying into multiple markets to be a necessity for business survival. Diversifying Your Market, One Step at a Time gets you started by showing you the many benefits of diversification, how to ensure your company is ready, and five strategic ways to break into a new market.

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Diversifying your market, one step at a time

The 2008 downturn of the U.S. economy taught Canadian exporters an important lesson: putting all your eggs into one market puts your business at risk.

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