Diversifying your market, one step at a time

The 2008 downturn of the U.S. economy taught Canadian exporters an important lesson: putting all your eggs into one market puts your business at risk.

In fact, many experts now consider diversifying into multiple markets to be a necessity for business survival. Diversifying Your Market, One Step at a Time gets you started by showing you the many benefits of diversification, how to ensure your company is ready, and five strategic ways to break into a new market.