Dionne Laslo-Baker dreamed of becoming a mother, and while pursuing her PhD in medical science, she had the pleasure of raising two wonderful children. When her youngest child couldn't enjoy the same snacks as other children, she was motivated to create a delicious and healthy snack that could bring joy to her son's life. Throughout her journey, Dionne has instilled in her children the importance of building a purposeful business that has a positive impact on society. Her values of accountability, authenticity, and human connection form the foundation of her unique business strategy, which combines scientific rigor with a commitment to service.

In addition to creating wholesome food, Dionne is deeply committed to running a socially responsible business that benefits the community and the environment. DeeBee's Organics is a Certified B Corporation, adhering to strict standards of social and environmental performance, transparency, and accountability. The company's factory runs on solar power, and it supports its employees' favorite causes through the DreamLauncher program. Dionne firmly believes that businesses can be a force for good and seeks to create a more colorful world filled with health, inclusivity, and joy, where everyone can thrive together.