The success of any business is driven by its ability to stay competitive and offer more value to its customers. This is called a Global Competitive Advantage (GCA). Our research and research from the Conference Board of Canada on behalf of HSBC identified several factors that can boost your GCA. One of those is your foreign market knowledge.

Foreign market knowledge helps you prepare to enter new markets by informing your sales and marketing strategies. Not only that, it helps you learn more about your competition, so you can find opportunities to differentiate your business to better meet your customers’ needs.

Know Your Foreign Market will walk you through the information you need to find the right market for your business, tailor your product or service to that market, and keep an eye on the competition so you stay one step ahead.

See what research can teach you about your customers and competitors

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See what research can teach you about your customers and competitors

Don’t know where to start innovating?

Unsure where to start researching?

Discover where the gaps are in your foreign market knowledge.

Looking to add value to your product or service?

Discover where the gaps are in your foreign market knowledge.

Learn how to identify and screen potential markets of interest to find the most promising candidates.

Trying to boost innovation in your company?

Ready to start marketing outside Canada?

Get advice on tailoring your marketing strategy to appeal to your overseas customers.

Contents

  1. Why understanding your market is key
  2. Identifying and screening potential markets
  3. Targeting your market niche
  4. Tailoring your market strategy
  5. Choosing your market entry strategy

 

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Date modified: 2018-07-24