Evaluating the market in Thailand

We can help you get a better understanding of market activity, relationships and support to grow your business.
An icon representing a measurement gauge.

Country Risk Quarterly

Read the Country Risk Quarterly interactive guide for valuable insights on rapidly changing global markets, new opportunities and the latest political and economic risks that could affect your business.

An icon representing information passing through a magnifying glass.

Global Export Forecast

Read the Global Export Forecast for expert insights from the EDC Economics team on the current trends influencing global trade and Canadian exporting.

Read the latest Government of Canada travel advisory for this market.

Business environment in Thailand

Thailand continues to offer opportunities across many sectors for Canadian exporters, given its strategic location in the heart of Southeast Asia, business-friendly policies and developed infrastructure. Although the current political landscape is uncertain, Thailand consistently ranks well in global competitiveness and ease of doing business rankings. Efforts to further develop infrastructure, including the Eastern Economic Corridor, and policies to boost next generation sectors, should help Thailand maintain its standings. Extra vigilance is needed in certain sectors, paying special attention to political risks and conducting deeper due diligence on local partnerships.

Here’s a helpful tip for doing business in Thailand

Expect your customer relationships to build slowly, with several meetings taking place before truly getting down to business – and be prepared for the bargaining negotiating style that Thais prefer.



Interested in growing your business in this market?

If you’re an existing customer, please contact your EDC account manager about any additional support you need. If you’re new to EDC, please contact us weekdays between 9 a.m. and 5 p.m. ET.


Or send us a question and we’ll get back to you as soon as possible. Send a question.

Date modified: 2024-02-05