Evaluating the market in Germany

We can help you get a better understanding of market activity, relationships and support to grow your business.
An icon representing a measurement gauge.

Country Risk Quarterly

Read the Country Risk Quarterly interactive guide for valuable insights on rapidly changing global markets, new opportunities and the latest political and economic risks that could affect your business.

An icon representing information passing through a magnifying glass.

Global Export Forecast

Read the Global Export Forecast for expert insights from the EDC Economics team on the current trends influencing global trade and Canadian exporting.

Read the latest Government of Canada travel advisory for this market.

Business environment in Germany

In 2016, Germany was the second largest merchandise export market in the European Union and seventh largest globally, with total Canadian exports reaching approximately CAD 4.1B. In the medium term, Canadian exports to Germany will likely get a boost with the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) coming into effect. The country’s market size (population 82.7M in 2016), economic and political stability and highly-accommodating business environment makes it a very attractive country for exporters. Germany ranked fifth out of 138 countries in the World Economic Forum's Global Competitiveness Report, with emphasis placed on its strong infrastructure and ability to foster business innovation. From a sector perspective, EDC has historically seen most activity in the automotive and heavy truck, aerospace, construction and infrastructure, and mining and metals industries. In addition to these industries, EDC sees strong opportunities for Canadian businesses in the ICT, machinery, renewable energy, and environment technologies sectors. The German economy is projected to perform well over the short-medium term, buoyed by the strengthening economic environment across the European Union. EDC serves Canadian companies in Germany through our local representation in Düsseldorf.
  • Automotive & Heavy Truck
  • Construction & Infrastructure 
  • Environmental Infrastructure & Waste Water 
  • Machinery - Packaging, Industrial & Analytical Instruments
  • Telecom
  • Transportation Services

Here’s a helpful tip for doing business in Germany.

Canadian companies that offer products or services for an older demographic will want to look at Germany as the country has a large percentage of population past the average retirement age.

Unlock key contacts in Germany when you download our Market Entry Advisor Guide.

We can help you succeed internationally. Speak with a trade advisor today to learn how.

By submitting this form, I consent to receive EDC’s e-newsletters, trade information and promotional messages, and can withdraw consent at any time.

Thank you for your interest in speaking with a Trade Advisor.

As requested, and EDC Trade Advisor will contact you on between . We look forward to speaking with you soon!

If you would like to speak with someone immediately, please call  1-888-220-0047.


Interested in growing your business in this market?

If you’re an existing customer, please contact your EDC account manager about any additional support you need. If you’re new to EDC, please contact us weekdays between 9 a.m. and 5 p.m. ET.


Or send us a question and we’ll get back to you as soon as possible. Send a question.