Evaluating the market in Germany

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Business environment in Germany

In 2016, Germany was the second largest merchandise export market in the European Union and seventh largest globally, with total Canadian exports reaching approximately CAD 4.1B. In the medium term, Canadian exports to Germany will likely get a boost with the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) coming into effect. The country’s market size (population 82.7M in 2016), economic and political stability and highly-accommodating business environment makes it a very attractive country for exporters. Germany ranked fifth out of 138 countries in the World Economic Forum's Global Competitiveness Report, with emphasis placed on its strong infrastructure and ability to foster business innovation. From a sector perspective, EDC has historically seen most activity in the automotive and heavy truck, aerospace, construction and infrastructure, and mining and metals industries. In addition to these industries, EDC sees strong opportunities for Canadian businesses in the ICT, machinery, renewable energy, and environment technologies sectors. The German economy is projected to perform well over the short-medium term, buoyed by the strengthening economic environment across the European Union. EDC serves Canadian companies in Germany through our local representation in Düsseldorf.
  • Automotive & Heavy Truck
  • Construction & Infrastructure 
  • Environmental Infrastructure & Waste Water 
  • Machinery - Packaging, Industrial & Analytical Instruments
  • Telecom
  • Transportation Services

Here’s a helpful tip for doing business in the Germany.

Canadian companies that offer products or services for an older demographic will want to look at Germany as the country has a large percentage of population past the average retirement age.

Unlock key contacts in Germany when you download our Market Entry Advisor Guide.

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Alicia McCarthy

Senior Trade Advisor, EDC

Alicia McCarthy  Senior Trade Advisor, EDC