There are only a handful of companies in the world that do what Aldea can do with major global sports events. Expertise and experience, says Bentolila, but also something else; “Passion. People at Aldea are passionate about what they do, and it is evidenced in their dedication to their customers.”
A testament to their customer-focused approach, Aldea enjoys long-term business relationships with most of its clients, including some of their first international clients. “Our first export destination was the U.S., with companies such as Reuters, the Associated Press and Fox News.” says Bentolila, “The Fox Networks Group is still an important client of Aldea, and we handle a large part of their transmissions in South America.”
There is no secret to international success according to Bentolila. “You need determination, perseverance, coupled with knowledge of local exporting markets and a customer-centric approach. One key aspect as well is to properly assess that your product is adapted to the export market.”
Although the World Cup is a flagship event, every year Aldea transmits thousands of hours of sports, including, ATP and WTA tennis, MLB baseball, UFC, Triathlons and numerous football (soccer) leagues from Europe and South Americas, among others.
When asked his thoughts on the winner of the World Cup this year, Bentolila was elusive; “The 2018 edition has proven to be very unpredictable to date and really anything can happen. It’s refreshing to see smaller teams beating well-established and former world champions. In the end, like in business, if you have a sound strategy and good players that can execute it, results will come.”
