Evaluating the market in Vietnam

We can help you get a better understanding of market activity, relationships and support to grow your business.
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Country Risk Quarterly

Read the Country Risk Quarterly interactive guide for valuable insights on rapidly changing global markets, new opportunities and the latest political and economic risks that could affect your business.

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Global Export Forecast

Read the Global Export Forecast for expert insights from the EDC Economics team on the current trends influencing global trade and Canadian exporting.

Read the latest Government of Canada travel advisory for this market.

Business environment in Vietnam

With its large population, growing middle class, rapid macro-economic growth and strong foreign direct investment potential, Vietnam offers many opportunities for Canadians for years to come. Our exporters will also benefit from Vietnam’s free trade agreements, including the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and Regional Comprehensive Economic Partnership (RCEP), which provide market access to the broader Asia-Pacific region. Bureaucracy, corruption, infrastructure gaps and the dominance of state-owned enterprises (SOEs) pose challenges, so thorough due diligence is necessary when looking for buyers, partners and representatives. Also, be prepared to take time and resources to develop strong local relationships and appoint a local representative to act as an importer/distributor for direct exports.

Here’s a helpful tip for doing business in Vietnam

Building strong relationships are essential to doing business in Vietnam, and the initial meeting should be solely used as a "getting to know you" opportunity.



Interested in growing your business in this market?

If you’re an existing customer, please contact your EDC account manager about any additional support you need. If you’re new to EDC, please contact us weekdays between 9 a.m. and 5 p.m. ET.


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Date modified: 2024-02-05