The companies that are most successful in our post-COVID world will be those that adopt a strong online presence, early and fast. Yet while there are 143,000 small and medium sized retail businesses in Canada, only 17% are selling online today. It’s time for more companies to catch up to their online competitors, or get left behind.
The pandemic has changed the way consumers and businesses shop, and this push towards online browsing and buying is expected to continue even after the pandemic slows. Google Trends has recently shown a huge spike in Canadian search interest for “buy online.” In late March, global search volume for “curbside pick-up” grew 70% in just one week. Plus, 89% of Canadians choose retailers based on a great digital experience.
And it’s easier than you think to strengthen your e-commerce muscles and learn how the tools and best practices have changed. You’ll find the insight and resources you need in our new webinar, Get digital: Upping your e-commerce game. This free webinar will guide you through improving your digital presence and attracting new customers from anywhere in the world.
Join us live on Thursday, July 9, from 1 to 2 p.m. ET to learn:
- What e-commerce is and why it’s the best way forward
- How COVID-19 is changing the way customers buy
- What it means to build an omnichannel business
- How to develop an omnichannel strategy, including payment and order fulfillment
- How to build a strong brand across all channels