You should never put all your eggs in one basket. And when it comes to your company’s market portfolio, diversification is the name of the game—it could mean the difference between plummeting sales and continued growth. A sudden downturn in one market won’t be enough to sink your business if you’ve established a presence in other markets to keep it afloat.
To diversify safely and intelligently, you need to know which markets hold the most potential and the fewest risks. The top markets forecasted for Canadian exporters over the next 30 years are the United States, China, the United Kingdom, Japan and India. Combined, these nations account for more than 80% of our international exports.
But they hold even more untapped revenue potential for Canadians. Right now, we’re leaving roughly $39 billion on the table every year because we don’t realize their full value.
In our new webinar, Opportunity knocks: 3 promising export markets for Canadians, we’ll explore the opportunities and risks of doing business in the US, China and India and offer expert guidance to help Canadian companies, like yours, enter these markets with confidence.
Join us live Thursday, Jan. 20, 2022 from 10 to 11 a.m. ET to learn about:
- Where you can find your biggest export opportunities
- Which sectors have the most potential for growth in these markets
- The risks, opportunities and unique challenges of doing business in each market
- Strategies for identifying and entering a target market