E-commerce companies in the Indo-Pacific have built on these trends with innovations that make online shopping convenient and remove barriers to purchasing such as cash-on-delivery, e-wallets, online bank transfers, and other options suitable for customers who don’t have a credit card.
Vendors are also quick to respond to changing online behaviour. For example, many m-commerce companies have embraced social commerce and allow customers to order through messaging apps, meeting their customers where they are online, rather than driving them to a separate website. With these new consumer habits and enabling technologies in place, the prospects for the continued growth of online grocery shopping is strong.
According to Joy Rankothge, Export Development Canada’s (EDC) chief representative for South Korea, the pace of digital innovation in Asian e-commerce is much faster than in North America.
“Canadian companies will need to learn to adapt to an environment where consumer behaviours and trends change virtually overnight. Working with a local partner to sharpen your knowledge about e-commerce go-to-market strategies and the evolving landscape can help a lot,” Rankothge says.