Canadian exporters to the U.S. will likely be required to trace the origin of their materials and components and determine how much U.S. or North American content there is in their products.
“So, for any Canadian company that is doing business in the U.S., whether you’re exporting into the U.S. or producing your product or service there, or whether you’re an importer of record such that you’re importing goods from Canada for distribution in the United States, it’s really going to come down to the value of the product or service offering that you’re providing to your customer,” Myers said. “And this will be important not only with respect to NAFTA, but also if there are any border tax adjustments that are part of the Ryan tax proposal plan. Of course, there’s a big question mark about whether that will adopted, but it’s all going to be about content, how much of your content is U.S.-based and how much of it is North American-based. For a Canadian exporter, a lot of your content may be coming in from other countries outside of North America so that’s something to take into consideration as well.”
He said the most damaging potential tweak, “apart from ripping up the agreement itself,” would be if the U.S. resorts to a product-by-product focus on what it determines to be fairly or unfairly traded.
“If the U.S. administration just treats a deficit as unfair trade and slaps a tariff on it, I think that will hurt a lot of Canadian companies considerably,” he said. “But a lot of Canadian companies importing and exporting to the U.S. don’t follow NAFTA rules anyway. The tariff levels are low and the cost of compliance is relatively high. The damage would be done if the U.S. were to levy higher anti-dumping or countervail duties on goods it determines to be unfairly traded.”
The other challenges will be border-related, he said. The rhetoric around America First is also important because “it’s way beyond just procurement policy,” he said. “Now it’s engrained in a lot of supply-chain and purchasing decisions as well as government procurement. It’s going to be an essential part of U.S. trade policy and foreign policy so the ramifications of this could be quite large.”