Instagram for business: How to market your product globally

700 million active monthly users, over 5 million businesses and 1 million-plus advertisers can’t all be wrong.

Instagram is the fastest-growing social media platform in the world and Canadian exporters should be taking advantage of its global reach and influence. It’s one of the most effective ways to market your product or service and reach customers, employees and other brand advocates around the world.

Still not convinced?

Here are some numbers to consider:

• Instagram has 500 million daily active users (much more than Snapchat)
• Users spend more than 24 minutes per day on average on Instagram
• 90% of users are under the age of 35
• 80% of users live outside the U.S.
• 59% of users are between the ages of 18 and 29
• 31% of users earn more than $75,000
• 13% of B2B brands believe Instagram to be “very important” or “critical” to their success
• It’s estimated that nearly three-quarters of U.S. companies over 100 employees will use Instagram for marketing this year

Instagram is the perfect vehicle for your business’ marketing initiatives and for sharing stories of how brand ambassadors are using your products and services. You can also take people behind the scenes and give them a glimpse of what your organization is all about, and put a face to your employees and executives. And with an Instagram Business profile, you can provide exclusive deals for your followers and get detailed analytics on all advertising efforts to maximize your Return On Investment.