Anie Rouleau is a Quebec-based entrepreneur who believes business should be driven by purpose. As the founder of The Unscented Company, she set out to make sustainable living accessible, proving that small everyday changes can lead to great collective impact.

A visionary leader in sustainable business, Anie has helped bring refillable, plastic-free, and waterless products into the mainstream. Over the past decade, she has challenged long-standing norms in the home and body care industry through practical innovation that inspires more responsible consumer habits.

Committed to ethical governance and social entrepreneurship, Anie is a long-time ambassador for the B Corp movement. She regularly shares her journey through guest speaking and mentorship, supporting young women who want to build meaningful businesses, and has served as an Entrepreneur-in-Residence at Concordia University.

Her work has earned her national recognition. She received the King Charles III’s Coronation Medal (2024), was a finalist for EY Entrepreneur of the Year (2023), received the R. Trudeau Medal and the Prix Sœur Juneau (2022), and has appeared on Dragons’ Den and Dans l’œil du dragon. The Unscented Company has also ranked among Canada’s Top Growing Companies for four consecutive years.

At the heart of Anie’s commitment is a desire to change how we consume and to prove that businesses can grow without compromising their values. Through its responsible business model, innovative products, and commitment to social impact, The Unscented Company shows how purpose, discipline and performance can go hand in hand.