Strategic pricing for Canadian exporters

Is your pricing strategy built for global success?

Currency swings, tariffs, legal constraints and buyer expectations can all affect your bottom line and your success abroad.

Join us on Thursday, Nov. 6, 2025, when we’ll explore how to create a pricing framework for global markets that adapts to currency fluctuations, contract terms and shifting trade regulations without compromising profitability.

Common export pricing challenges and how to solve them

Canadian exporters contend with a range of pricing pressures that can affect their success in global markets, including:

• Currency volatility that threatens profit margins
• Tariffs and import fees that increase delivery costs
• Legal risks and contract constraints that limit pricing flexibility
• Buyer expectations across diverse markets
• Rapidly changing market conditions due to inflation or demand shifts

This webinar will show you how to turn these challenges into opportunities through smarter pricing strategies.

What you’ll learn

• How to use strategic pricing techniques when entering new global markets
• Which contract clauses and structures support pricing flexibility and reduce legal risk
• How tariffs and regulatory shifts affect pricing decisions
• How Incoterms influence pricing flexibility and legal risk in international contracts
• How to highlight Canadian quality to support premium pricing in global markets

Moderator

Speakers

Expert insights from our panel

EDC has assembled a panel of trade professionals who understand the realities of global pricing. You’ll hear from:

• Jessica B. Horwitz, a leading Canadian international trade lawyer who regularly represents clients at the Canadian International Trade Tribunal (CITT). She’ll speak about legal risks and contract compliance, including Incoterms and the United Nations Convention on Contracts for the International Sale of Goods (CISG).
• Dr. Rahim Mohtaram, a Certified International Trade Professional (CITP) who’s negotiated contracts across more than 55 countries. He’ll share insights on pricing flexibility and growth strategies to help exporters adapt to diverse market conditions.

Our moderator is Emiliano Introcaso, a registered Incoterms 2020 trainer and CITP. He’ll guide the conversation, drawing on his experience in global trade education and his work as a trade advisor at EDC helping Canadian businesses succeed in international markets.