Kirk Homenick is the President of Naturally Homegrown Foods (Hardbite Chips / Poptastic Popcorn), where he combines his passion for food with a focus on entrepreneurial drive.  Under his leadership, Naturally Homegrown Foods has transformed from a niche brand into a national/international success. His vision is to build a strong community by producing high-quality, authentic snacks with a focus on superior ingredients, Canadian sourcing, and a commitment to ethical practices. 

Kirk has introduced new categories like root vegetable chips and products cooked in avocado oil, keeping Hardbite at the forefront of innovation in an ultra-competitive, fast-moving snack industry.  Recognizing a stagnant popcorn market, Kirk boldly launched a ready-to-eat popcorn line under the Poptastic brand in 2024. In recognition of his leadership, Kirk was named the EY Entrepreneur of the Year – Pacific 2025 Award Winner.

He is active in public and community life. He serves on the boards of The Food & Beverage Association (Past Chair) and Community First Foundation (operating as Backpack Buddies).

He previously held roles at Houwelings, Forbes Medi-Tech and BC Hot House and holds an MBA from Simon Fraser University and a BS from the University of Southern California.