As Canada’s largest export market in the European Union and our sixth-largest trading partner globally, Germany offers many opportunities for Canadian companies in key sectors, including aerospace, advanced technology, agri-food and automotive.
In 2020 alone, Canada’s exports to Germany totalled $6.37 billion while we bought more than $17 billion in German goods. And as members of the Comprehensive Economic and Trade Agreement (CETA), Germany can open doors for Canadian businesses in emerging markets, like Africa, the Middle East and Asia.
But understanding the corporate culture is essential to doing business in Germany. The way you speak, dress and shake hands at a meeting could impact your success.