Selling your goods directly to international customers may be ideal for countries with similar cultures, such as the U.S.

In less familiar markets, intermediaries such as agents and distributors can help fill the knowledge gaps, overcome cultural and language barriers, and make the right connections. This white paper helps you figure out what type of intermediaries to use, where to find them, and even how to motivate them. It also includes a case study on how Giatec Scientific found and qualified the right distributors.

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