How do you meet and greet in Latin America? When it comes to business etiquette, what’s acceptable in one country, may not be in another. To be successful in international trade, you need to understand the culture, traditions and business habits of your clients and partners in your target markets and adapt your strategies accordingly.
It could mean the difference between winning—or losing—a contract.
Latin America is an important trading partner for Canada and offers investment and exporting opportunities for Canadian companies, as our economy recovers from the pandemic.
Check out EDC’s insightful guide to learn about the cultural differences and top tips and fun facts in Latin America, including Brazil, Chile, Colombia, Mexico and Peru.
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