Creating a Unique Sales Proposition

This comprehensive, step-by-step guide shows you how to determine and apply your company’s unique selling proposition (USP).

A USP is a strategic tool to help your business stand out from competitors, market more effectively, and increase sales. This guide includes examples of good and bad USPs, tips on how to prove your claims, and even how to shape your online presence.

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Creating a unique sales proposition

This comprehensive, step-by-step guide shows you how to determine and apply your company’s unique selling proposition (USP).

Have you filled out a form with us before?Unlimited one-click access through your MyEDC Account

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