Export development Canada
  • Français
  • MyEDC Account

    • Manage MyEDC Profile
    • MyEDC dashboard
    Log out of MyEDC

    Log in or sign up for…

    • Knowledge and advisory (MyEDC)
    • Credit Insurance
    • Portfolio Credit Insurance
    • Invoices and statements
    • Select Credit Insurance
    • Other EDC accounts
    • Contract Insurance & Bonding (EDC Direct)
    • Trade Partnership Insurance
    • Financial Institutions Risk Manager
    • Service providers
  • Contact us
  • 

    About exporting

    Seize new opportunities to grow your customer base, increase revenue and generate more profits.

    Welcome to EDC

    • Getting started
    • Diversify to new markets

    Trade expertise for

    • Cleantech
    • Black entrepreneurs
    • Indigenous Business
    • Women in trade
  • 

    Our solutions

    Manage the risks of doing business abroad and access the working capital and financing you need to grow your business.

    Managing Risks

    • EDC Trade Impact Program
    • Credit Insurance
    • Select Credit Insurance
    • Portfolio Credit Insurance
    • Performance Security Insurance

    Securing Financing

    • Investments
    • Investment Matching Program
    • Inclusive Trade Investments Program
    • Direct Lending
    • Buyer Financing
    • Structured and Project Finance

    Growing Working Capital

    • Working Capital Guarantees
    • Export Guarantee Program
    • Account Performance Security Guarantee
    • Foreign Exchange Facility Guarantee
    • Trade Expansion Lending Program
    • Surety Bonds

    Knowledge & Advisory

    • MyEDC
    • Get Export Help & Trade Advice
    • Search International Companies
    • Find Qualified Service Providers
    • Learn with EDC | FITT Lite Learning Series
    • Connect to Global Opportunities
  • 

    Country and economic info

    Research international markets and get expert insights into the trends driving global trade.

    Search by Country or Market

    • Search all countries and markets
    • Indo-Pacific market intelligence
    • Europe market intelligence
    • U.S. market intelligence

    Expert analysis and insights

    • EDC Economics: Connecting Canada to the world
    • Global Economic Outlook
  • 

    TradeInsights

    Explore our collection of learning resources designed to help you succeed in international markets.

    Browse Insights

    • Advice and insights
    • Webinars and events
    • Podcasts
    • Subscribe to receive EDC resources straight to your inbox
  • 

    About us

    Learn about Export Development Canada (EDC), a Crown corporation dedicated to helping Canadian companies of all sizes succeed on the world stage.

    About our company

    • Corporate information
    • Management and governance
    • Transparency and Disclosure
    • Corporate reports
    • Newsroom
    • File a complaint

    Environmental, Social and Governance

    • ESG at EDC
    • Environment
    • Social
    • ESG Governance

    Working with us

    • Careers
    • Student programs
    • Procurement
  • Log in

    Log in or sign up for…

    • Knowledge and advisory (MyEDC)

    Credit Insurance

    • Portfolio Credit Insurance
    • Invoices and statements
    • Select Credit Insurance

    Other EDC accounts

    • Contract Insurance & Bonding (EDC Direct)
    • Trade Partnership Insurance
    • Financial Institutions Risk Manager
    • Service providers
  • Français

Creating a unique sales proposition

Step-by-step guide shows you how a strong USP can help you optimize overseas sales techniques, and how to create and use your company’s own USP.

Creating a Unique Sales Proposition

 

 

This comprehensive, step-by-step guide shows you how to determine and apply your company’s unique selling proposition (USP).

A USP is a strategic tool to help your business stand out from competitors, market more effectively, and increase sales. This guide includes examples of good and bad USPs, tips on how to prove your claims, and even how to shape your online presence.

 

Have you filled out a form with us before?Unlimited one-click access through your MyEDC Account

Validate your status to access this guideOnce accessed, this resource will be available on your MyEDC dashboard.

By submitting this form, I consent to receive EDC’s e-newsletters, trade information and promotional messages, and can withdraw consent at any time.

Access Content Register now Cancel

Tell us about yourself

All fields are required

Tell us about your company

All fields are required

Tell us a bit more about your company

All fields are required

And lastly

All fields are required

Tell us about yourself

What is your company's export status?
Sell goods or services in Canada only
Sell goods or services to Canadian companies who then sell outside of Canada
Sell goods or services or make investments outside of Canada
Planning to sell goods or services outside of Canada in the next 2 years
Planning to sell goods or services outside of Canada without a specific timeframe

Tell us about your company

Country:
Canada
United States
Afghanistan
Åland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius, Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo, DRC
Congo, Republic of
Cook Islands
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini (Swaziland)
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island, Mcdonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kosovo
Kuwait
Kyrgyz Republic
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
North Korea
Norway
Oman
Pakistan
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Réunion
Romania
Russia
Rwanda
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch part)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia, S. Sandwich Is
South Korea
South Sudan
Spain
Sri Lanka
St Helena, Ascension, Tristan
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
Uruguay
US Minor Outlying Islands
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis and Futuna
West Bank and Gaza
Western Sahara
Yemen
Zambia
Zimbabwe
Province:
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Nova Scotia
Northwest Territories
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon
Province:
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming

Tell us a bit more about your company

Last fiscal year-end period, CAD.
What are your total, annual sales?
No current sales / Start-up
Less than $1,000,000
$1,000,000 - $9,999,999
$10,000,000 - $49,999,999
$50,000,000 - $299,999,999
$300,000,000 and above
Don't know / Not applicable
How many people work at your company?
At all your Canadian locations.
0 employees
1 to 9 employees
10 to 49 employees
50 to 99 employees
100 to 249 employees
250 to 499 employees
500+ employees
What are your export challenges?
Select all that apply.
Clear all
Accessing money in-market
Accessing more money
Accessing R&D capital
Anti-corruption
Being competitive
Building commercialization structure
Creating an international strategy
Creating contracts
Culture / Language differences
Customs requirements
Delivering your goods
Economic insights
Ensuring customers pay
Exporting 101
Finding customers
Finding local agents / Legal reps
Finding skilled talent
Finding suppliers / Partners
Fluctuating currency
Increasing time and resources
Improving domestic growth
Knowledge about markets
Knowledge of financing requirements
Maintaining cash flow
Managing debt
Managing market risks
Managing rising business costs
Managing supply chains
Paying taxes
Protecting my IP
Setting up international operations
Trade regulations

(0) options selected

What industry sector is your company in?
Select one industry.
Mining & Metals
Oil & Gas
Advanced Security
Knowledge Based Industries
Media and Entertainment
Satellite
Services - Non-Industrial
Telecom
Air & Remediation
Bio-Refinery Products
Construction & Infrastructure
Financial Services
Government Services
Power
Water & Waste Water
Biotechnology
Chemicals & Biorenewable Chemicals
Clothing & Textiles
Consumer Goods
Food & Beverage
Furniture
Machinery for Light Manufacturing
Medical Technology and Devices
Packaging
Pharmaceuticals
Plastics
Supply Chain & Logistics Services
Agriculture
Fisheries
Forestry (Lumber, Pulp & Paper)
Aerospace
Automotive and Heavy Truck
Defence
Marine
Rail
Specialty Vehicle
What countries are you planning to sell to in the next 2 years?
Select all that apply.
Clear all
Afghanistan
Åland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius, Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo, DRC
Congo, Republic of
Cook Islands
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini (Swaziland)
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island, Mcdonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kosovo
Kuwait
Kyrgyz Republic
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
North Korea
Norway
Oman
Pakistan
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Réunion
Romania
Russia
Rwanda
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch part)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia, S. Sandwich Is
South Korea
South Sudan
Spain
Sri Lanka
St Helena, Ascension, Tristan
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
US Minor Outlying Islands
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis and Futuna
West Bank and Gaza
Western Sahara
Yemen
Zambia
Zimbabwe

(0) options selected

Back

Sorry, our system is temporarily unavailable. Please try again later.

Don’t have a MyEDC account yet?

Register to unlock access to international insights, webinars, and resources that help you mitigate risk and grow your business.

Register now Log In
Loading

Thank you! We hope you find this information useful.
Date modified: 2016-12-15

I consent to receive regular trade insights, as well as information about EDC solutions and events. I can withdraw my consent at any time by unsubscribing to any such message.

Sorry, our system is temporarily unavailable. Please try again later.

Thanks for subscribing

You’ll get our latest trade intelligence right to your inbox.

For partners and investors

  • Investors
  • Canadian financial institutions
  • Insurance brokers

Communities

  • Our alliances
  • Newsroom

Have questions?

  • Contact us
Government of Canada EDC Homepage
Export Development Canada
  • Privacy and Cookie use
  • Legal
  • Accessibility