Finding a way to differentiate your product or service from your competitors’ is an important part of building a successful company. This can be done in many ways, from developing innovative new products to creating a memorable jingle, logo or slogan.

These differentiators are your company’s intellectual property (IP), and they’re among the most important and useful tools you can have when selling outside Canada — if you know how to protect them.

But what is intellectual property protection? Protecting Your IP will introduce you to the basics of intellectual property, and teach you how you can protect yours while ensuring you don’t infringe on another business’ rights when moving into new markets.

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Learn how understanding intellectual property can boost your business

Understand the basics of intellectual property

Understand the basics of intellectual property

See how intellectual property protection can help you avoid the risk of IP theft at home and abroad

Develop an international strategy

Develop an international strategy

Integrate an intellectual property protection strategy into your plans to sell outside of Canada

Grow your business

Grow your business

Discover how your IP can help you create a legally protected position in any market

Contents

  1. What is intellectual property
  2. Your IP export plan
  3. Profiting from IP assets

 

 

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