Protecting your intellectual property

Finding a way to differentiate your product or service from your competitors’ is an important part of building a successful company. This can be done in many ways, from developing innovative new products to creating a memorable jingle, logo or slogan.

These differentiators are your company’s intellectual property (IP), and they’re among the most important and useful tools you can have when selling outside Canada — if you know how to protect them.

But what is intellectual property protection? Protecting Your IP will introduce you to the basics of intellectual property, and teach you how you can protect yours while ensuring you don’t infringe on another business’ rights when moving into new markets.