Finding a way to set yourself apart from competitors is key to building a successful company. This can be done in many ways, from developing innovative new products to creating a memorable jingle, logo or slogan. These differentiators are your company’s intellectual property (IP), and they’re among the most important tools to have when selling abroad. 

This helpful Export Development Canada guide, created in collaboration with the Canadian Intellectual Property Office, breaks down what you need to know about intellectual property and offers guidance on how to protect your IP without infringing on another company’s rights when going global.

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