As Canadian exporters expand into new markets, choosing the right agent, distributor, or sales intermediary can play an important role in your success.
You invest a lot of time and resources entering markets. Having the right intermediary can help accelerate market entry and provide access to local expertise, networks and distribution channels. Choosing the wrong one can create commercial challenges and make market expansion more difficult.
Working with the right intermediary
This webinar will explore how to find, vet and manage intermediary relationships to support a more successful market entry strategy, reduce the risk of costly missteps and support long-term growth.
What you’ll learn:
- How to evaluate whether an agent, distributor, or other sales intermediary is the right fit for your market entry strategy
- How to find, assess and conduct due diligence on potential intermediaries
- What to consider when negotiating agreements with agents, distributors and other sales intermediaries
- Strategies for building and maintaining strong intermediary relationships to support long-term growth
- Lessons learned from a Canadian exporter who successfully expanded into new markets through agents or distributors
Looking for more details? Find answers to frequently asked questions (FAQs) and details about this webinar below.
Expert insights on international intermediaries
You’ll hear practical perspectives from international trade professionals and an exporter with experience working through agents, distributors and other intermediaries. The discussion will explore common challenges associated with selecting, evaluating and managing intermediary relationships in unfamiliar markets.
Google
Outlook
iCal
