Export myths that could be limiting your growth

International growth is still an important opportunity for Canadian businesses, but rising costs and trade uncertainty are making export decisions harder.

Many companies are strengthening their position at home, maintaining valuable relationships with the United States (U.S.) and exploring new opportunities at the same time.

Knowing which exporting misconceptions to challenge can help you better evaluate growth opportunities.

What’s true and what’s not about exporting

Myths we’ll unravel:

1. Exporting is only for large companies.
2. We can wait to diversify beyond the U.S.
3. A growing market must be a good market.
4. Exporting is too risky for our business.
5. Tariffs will stop our international growth.

If any of these misconceptions sound familiar, you’re not alone. Our panel will share practical perspectives and real-world experience on export readiness, diversification, market selection and managing risk in a changing trade environment.

What you’ll learn:

• Which export misconceptions are holding back your company’s growth
• Why diversification doesn’t have to mean moving away from the U.S.
• How to assess whether a new market is right for your business
• Lessons from an exporter on building capacity and preparing for international growth
• How EDC and Team Canada partners can help businesses grow internationally and manage risk

Looking for more details? Find answers to frequently asked questions (FAQs) and details about this webinar below.

Expert insights on international growth

Our panelists will discuss how assumptions about exporting can affect international growth decisions. You’ll hear expert insights on preparing for international growth, market selection and assessing product-market fit. A business owner will also share his experience getting his company ready for international growth.

Our panel

Moderator

Speakers