How to find buyers in new markets

To find buyers in new markets, you need a clear view of where demand exists and how buyers make decisions. Many exporters see interest, but struggle to judge which opportunities are worth pursuing, or how to prepare when demand is time‑sensitive.

This webinar focuses on buyer behaviour, expectations and practical considerations—such as readiness and market requirements—that affect whether buyer conversations move forward, or fall apart.

If you want clearer insight into how buyers assess suppliers and what they expect from potential partners, this webinar will help you approach new opportunities with greater confidence.

Topics we’ll explore:

• How to find buyers in new markets and assess where demand exists
• How international buyers assess suppliers
• How to adapt to market‑specific requirements, including culture, regulations and standards
• How to adapt to buyer expectations across different markets
• Common mistakes when finding buyers in new markets

Looking for more details? Find answers to frequently asked questions (FAQs) and details about this webinar below.

Our panel

Moderator

Speakers

Expert insights from our panel

This discussion brings together perspectives from Export Development Canada (EDC), Business Development Bank of Canada (BDC) and an experienced Canadian exporter. The panelists will draw on market insight, buyer perspective and real‑world experience to explore how Canadian businesses can find and engage the right buyers in new markets.