Snack on this: Mid-Day Squares uses storytelling to go global

Joe Mimran sits down with Jake Karls, co-founder of Mid-Day Squares, to talk about the power of storytelling to build a brand. Using this effective marketing strategy, Mid-Day Squares has expanded their business and gained a loyal audience, both domestically and abroad, through social media. The way Karls tells it, exporting almost sounds easy.

Where to listen

Follow us on your favourite streaming platforms to never miss an episode of the Export Impact Podcast. Tune into our podcast for new episodes every second Wednesday at 6 a.m. ET.

Host & guest

  • Jake Karls


    Jake Karls

    Co-founder, Mid-Day Squares

Joseph Mimran


Joseph Mimran

CEO of Joseph Mimran & Associates Inc., founder of Club Monaco & Joe Fresh, and former Dragon on CBC’s Dragons’ Den

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Date modified: 2024-01-12